Wednesday, 10 October 2018

The Art of Chat - 5 Tips to Craft a Cracking Interview

One of the most important skills in journalism is the art of the interview. Some presenters on TV make it look easy, and if you have a confident vibrant personality then it can be. Whether you are reporting the news, or putting together a feature you should always include an interview with a key figure in your story, this gives your content gravitas and legitimacy. Yet there is more to interviewing than simply being garrulous or comfortable chatting on the sofa; and it is more than just a simple Q&A, and so asking the right questions, in the right manner are essential skills for the interviewer. I have interviewed numerous people from all walks of life including film stars, film makers, teachers, entrepreneurs and politicians, and all my training did not prepare me for the roller-coaster ride that interviews can be. I have learned to adapt my style and questioning skill to not only suit the subject of my interview to get the answers I need for my project. So, here is my quick guide to putting together the perfect interview.

Tuesday, 14 August 2018

AI - Putting Intelligence in Digital Marketing

Ever considered how AI is changing the shape of Digital Marketing in 21st Century. Shane Barker, Founder CEO of Content Solution & Gifographics has, and in his article "How AI Is Changing The Future Of Digital Marketing" he makes a big case for why businesses should embrace AI for their marketing needs. In some ways AI has already crept into our day to day lives through smart devises, Chatbots, even self-driving cars, all run by technology incorporating AI. Don't think for a second though that any of this is a prelude to a machine take over a la "Colussus The Forbin Project" or even "The Terminator." 


Source: Pixabay

Friday, 20 July 2018

Talking Bad with Timon Singh [VIDEO]

What happens when two movie nerds get together at Bristol's leading cultural arts centre, cinema and cafe over coffee and a beer? We talk movies what else and that's what happened when I met up with Timon Singh at the Watershed for a chat. 

Born and bred in the city of Bristol, Timon is the co-founder of The Bristol Bad Film Club, a monthly screening event featuring some of the most beloved bad films ever to grace the cinema screen. Titles have included, "Plan 9 From Outer Space", "Black Samurai" with "Enter the Dragon" star Jim Kelly and of course Tommy Wiseau's seminal bad film "The Room".The Bristol Bad Film Club has become a hallmark of what is quintessentially Bristol; it has also sparked a movement seeing other bad film screening events happening around the country. This is synonymous with a resurgent interest in bad films sparked by The Asylum's "Sharknado" series and I would guess a surge of nostalgia films such as "Electric Boogalo;The Wild Untold Story of Cannon Films", and more recently Rob Hill's "The Bad Movie Bible."

Thursday, 19 July 2018

Making Social Media Work for You

Social media has become a vital tool for businesses to promote projects, build customer bases and raise brand awareness. Yet with so much learning materials, resources, and individuals like myself on hand as guides through the social labyrinth many businesses still seem unsure how to use social media effectively. From some extensive reading and conversations with fellow professionals the mistakes made are quite commonplace. So if you want to reap the benefits of Twitter, Facebook etc take note of these helpful tips.

Blogging for Brighter Booming Business


If you don’t have a blog for your business then isn’t it about time you considered looking into this deeper? For me blogging is not only necessary but vital because I am a writer but also in an age where so much content is online my personality and services need to shine brightly on the world wide web; otherwise I am out of business. Now you don’t have to be a writer, digital marketeer or a social media fiend to have a blog. Lots of businesses from retail outlets to facilities management companies all have one, so why haven’t you? Maybe you’re not sure how to set one up, overwhelmed by work involved in running one; maybe cost is an issue. Well hopefully I can help with a few of these questions and the answers may surprise you.



Wednesday, 18 July 2018

The Loneliness of Freelancing and How to Beat it

The biggest shock for me when I dived feet first into the deep end of freelancing was not the feast or famine moments, the numerous rejections, or even the thought of doing my own tax returns. No, it was the sense of loneliness and isolation that comes with being your own one man band operation. It didn’t hit me straight away as I was too excited about the grand adventure ahead and with work already to be getting on with who had time to worry about such silly things? Yet slowly and insidiously it crept up on me and before long working from home became difficult and cabin fever had set in.  That’s what comes from being used to working in an office for over 20 years but I have since found a lifeline of options. It's a harsh lonely life in the freelance world so here are my 5 ways to keep the temperatures of cabin fever at bay.