Thursday, 12 November 2009

Media Mogul Murdoch Out of Touch With The Modern World

It comes as no surprise to learn that Rupert Murdoch is considering blocking Google from listing any content from his online news outlets.

This comes in the wake of recent statements by James Murdoch and his attacks on the BBC and essentially calling for an end to free access media content, with plans by Murdochs Senior and Junior to charge for access to all their online news sites which include Sky News, The Sun, The Times, New York Post and The Wall Street Journal. The Murdochs also seem convinced that other media oulets will follow suit. The reason for this is a slump in advertising revenue, when really it is nothing more than a pitiful display of greed and showing a lack of understanding how the internet works.

Lets just say for the sake of argument that all the major newspaper and broadcasting companies (except for the BBC) start charging for access to their news items online. There are still many ways to get news stories for free that don't involving buyng a copy of The Times or venturing onto Sky News Website. Aside from television and radio, how about free newspapers such as Metro (assuming they don't follow the same monetary path) which are given out everyday to those commuting to work. Most offices have free copies of newspapers to read all of which can be copied/revised and then posted onto the internet. One of the biggest sources of news are social networking sites (look at the role Twitter played during the post election protests in Iran) and of course blogs such as this one. Properly maintained the blog is an excellent source of news stories from all walks of life and the best part is that you don't have to pay for them as many blogs generate enough revenue from advertising or have been created for the pure pleasure of writing and posting stories.

At the end of the day when people like the Murdochs, who are already obscenely wealthy and powerful try to squeeze more pennies from the common man/woman they only end up hurting themselves, not to any detrimental effect but enough to make a dent. They may be able to control their own content to some degree through subscription TV and internet access but all this will do is encourage people to find other sources and thus they end up losing customers. They cannot own and control every item of news on the internet, it is simply too vast to try. This is where they have lost touch with the world.

Contrary to what Gordon Gekko said in Wall Street Greed is not good and ultimately Rupert Murdoch could well end up a victim of his own greed.

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