Tuesday, 9 August 2011

Pepsi Max and MOFILMS Crowdsource Latest Film Competition

On the UK's leading forerunner of crowdsourced film making, MOFILM, has announced details of this year's competition for film makers to be hosted at the BFI, London Film Festival in October. The Make a Video Contest offers film makers the opportunity to produce a short film for a leading retail brand and win generous cash prizes as well an opportunity to spearhead their own campaign for a major client.

The 55th BFI (British Film Institute) London Film Festival will run for two weeks from 13th October to 28th October 2011.  Last year it attracted an audience of 132,000 attendees (it's highest on record) and featured screenings of over 200 feature films as well as 112 short films from over 68 countries. The festival also attracted 529 participating film makers competing for the event's much coveted prizes and awards.  This year marks MOFILM's third contest to be held in conjunction with the festival, and will be hosted by renowned director and member of the legendary Monty Python, Mr Terry Gilliam. 




Film makers wishing to take part are invited to visit the MOFILM Make a Video Contest web page, and select any one of the brand names available. Each brand will supply their own brief of requirements, terms of entry, and value of the prize up for grabs. Not all the brands have their contest running yet so it is advisable to visit the page regularly. One of the brand competitions available for consideration is the Pepsi 60 Seconds to Max It film challenge

Film makers are challenged to make a 60 second film for Pepsi Max encompassing any one of three specified themes, to be submitted by 26th September 2011. Prizes for each theme include a cash sum of $10,000 for first prize, and each winner will be invited to attend the Pepsi Films Award Ceremony. At this red carpet event an overall winner will be selected by a jury and the grand winner will be awarded a unique opportunity to work with Pepsi Max. Runners up will be awarded a cash prize. Click here for more details of how to enter and the prizes on offer.  

The principle behind MOFILM is to champion the plight of independent film makers, giving them the opportunity to make the films they want whilst working alongside major blue chip companies. According to co-founder Andy Baker the inspiration for MOFILMS came from the likes of actor Robert Redford and his internationally renowned Sundance Film Festival, and Oscar winning actor Kevin Spacey. Through its crowdsourced competitions, MOFILM has awarded over £1million in prize money, which has allowed some participants to set up their own business, and even secured them further employment opportunities. 

Image Credit; rjw1

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