German confectioners, Ritter Sport have turned to crowdsourcing to design and promote their latest snack product. The campaign, Ritter Sport Design award has been featured on the crowdsourcing platform crowdINNO calls for the crowd to submit ideas for a name as well as an innovative package design. A cash prize as well an assortment of products will be awarded to the winner and runner up selections.
Combining the terms "crowd" with "open innovation" crowdINNO is a launched in March 2012 platform that started as a project of Germany's EBS Business School . The idea was formed by member's of the school's Competency Centre for Technology Management made of professors and PhD students with interest in business development and innovation. Like many similar platforms, crowdINNO inivtes project owners to post their challenges and invite the "crowd" to submit ideas and presentations. Some challenges have covered mobile app technology, automobile design and mapping projects.
The latest challenged marks Ritter Sport's first venture into crowdsourcing for its latest snack product. With a trail mix of ingredients including roasted hazelnuts and almonds, sun ripened raising, marzipan cubes and chocolate squares Ritter Sport are looking for a design with appeal to a dynamic, trendy and youthful demographic.
Anyone can take part in the campaign from professional designers to consumers who are fans of the product. Simply upload the design, which can take the form of digitally scanned and captured images or a simple written presentation, to the crowdINNO platform. The campaign will run until 06th August 2013. The winner will be awarded a cash prize of 1,000 euros with an assortment Sport Ritter goods and i-pad tablets for runners up. For more information visit the Ritter Sport campaign page.
Image Credit; The Marmot