Friday, 16 December 2011

Crowdsourcing the Perfect Irish Burger

With the current economic crisis taking its toll the Republic of Ireland is turning to crowdsourcing to meet the challenges of a struggling market. The Irish Food Board, Bord Bia has launched a a scheme to encourage the Irish food and beverage to use collaborate with their customers on devising new products to be sold in a range of outlets. People from all over Ireland will be invited to collaborate in shaping the future of Irish beef products.

The first outlet, Big Al's Kitchen, forms part of Bord Bia's foresight4food programme aimed at supporting Irish food and drink brands to produce with innovative customer focus. The crowdsourcing platform to be used was developed by Giraffe The Agency, one Ireland's leading marketing agencies, working in partnership with Chaordix, one of the world's leading crowdsourcing providers.
This crowd engagement is one of the first of its kind in Ireland and follows a global trend of leading brands turning to crowdsourcing to encourage consumer collaboration in the development of insights and ideas. Bord Bia have spotted this trend and have been very quick to seek ways to drive innovation of Irish food and drink brands through crowdsourcing - Mark Skinner of Giraffe The Agency
Participants of Big Al's Kitchen register with the platform, and begin engaging and contributing ideas. Through this collaborative effort customers can create new products to be sold in the store. In return for their efforts, members of this creative culinary crowd will have an opportunity to win an assortment prizes including an iPad 2, digital camera, or even a portable DVD player. So register today and help Ireland create the ultimate beef dish.

Image Credits; Gabriel Amadeus

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