Monday, 26 March 2012

Help Durex Crowdsource a Cover for Their Naked Box

A young person's first sexual experience should be memorable, fun but most importantly safe, something that Durex are eager to promote. With the subject of safe sex still considered a little embarrassing for young people Durex's crowdsoucing campaign calls on the crowd to cover their "naked box" with a fun and innovative design.

Recently Durex carried out their Global Sex Survey which revealed that of the estimated 120 million young people per year having sex for the first time, only half of them actually use a condom for protection. Condoms are vital for safer sex, ensuring better protection, not only against unwanted pregnancies, but more importantly to prevent the transmission of STIs and AIDS. The survey also showed that young people still find talking about safe sex and purchasing condoms to be embarrassing. 

The Durex Naked Box Global Design Contest is inviting participants to get involved, by submitting a design that will feature on their latest soon to be launched condom package. The only requirements are for the design to be fun, innovative and exciting. Contestants can compose and upload their designs using their own software or visit the campaign's Facebook page for access to their  "Naked Tools". The closing date for submissions is 17th April 2012. 

From the submission 12 finalists will be selected to have their designs presented to a judging panel who will select the grand prize winner. Sitting on the panel will be MTV executive director Georgia Arnold, urban graffiti artist Smash137, professional snowboarder Silvia Muller and Chinese graphic designer Liu Zhizhi. They will be joined by Sue Daun, Worldwide Head of Brand Experience at the Brand Union, Durex’s Design agency. Each finalist will be awarded an iPad as well as a Durex goodie bag. The Grand Prize Winner will receive £2,000 as well as the opportunity to work the Durex design team, finalise the winning design before it is released.  

Durex hopes that the campaign will break down the barriers of embarrassment and get young people around the world talking about the necessity of using condoms and the practise of safe sex. The campaign also looks to make purchasing Durex products fun and accessible without that shy awkward feeling. So if you think have the winning design then visit the Durex Facebook page for details of the competition, as well as to access the necessary tools, and even vote on other submissions.

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