Friday 8 June 2012

Crowdsourced T-Shirt Design on Sale to Support Women and Girls

A partnership of two major charities and a leading crowdsourcing design platform, have announced the winner of their crowdsourced t-shirt design challenge. Humanitarian organisation CARE along with the Bill & Miranda Gates Foundation and Threadless, in partnership with each other for the first time, will produce t-shirts featuring the winning design with all profits from the sale to be donated to CARE helping its continued fight to lift third world communities out of poverty.

Since it was launched in 1945, CARE has spent the last six decades helping women and girls out of poverty. The organisation has empowered women to better help themselves and their communities promoting social justice, emergency response and tackling hunger and climate change. Through community-based efforts CARE is focused on helping women and girls to fight poverty head on by creating improved education, health and economic opportunities, and last year it helped over 122 million people in 84 countries. Alongside CARE, the Bill & Miranda Gates Foundation has worked along similar lines tackling poverty both in the US and developing nations with a firm belief that every life has equal value. 

The contest was launched in conjunction with one of the leading providers of crowdsourced designs, Threadless, which regularly runs such challenges which then feature on the site's line  of clothing, bags, and other accessories. Chosen designers receive a cash payment as well as acknowledgement of their work, with the artists names featured on the products. The CARE T-Shirt Design Challenge called on the skills and talent of its crowd community to submit a design with empowering women as the theme. After considering over 100 submissions, the work of Shahaf Gurevich entitled "A Mother is a Daughter is a Mother..." was declared the winner. 
A Mother is a Daughter is a Mother...' was the runaway favourite because it so beautifully evokes the strength of mothers and daughters. CARE focuses on empowering girls and women because our experience has shown us that they have the power to transform families and communities. Whether by learning how to take part in a Village Savings and Loan program or as part of a maternal health training, women can join forces to change their lives and their communities - Helene Gayle, CEO & President of CARE
Shahaf's winning design is based on the principle that all mothers are daughters and that many daughters go on to become mothers. Since mothers want only the best for their children, empowering the daughters of today is the key to shaping a brighter future, free from poverty. The T-shirts featuring design will be sold through Threadless for $19.50 (£12.60) with 100% of the profits being donated to CARE. The T-shirts are available in a variety of sizes for both men and women, so if you would like to buy a t-shirt that will aide a worthy cause then click here to chose your size and make a purchase.

Image Credit; Threadless (Copyright 2012 All Rights Reserved) via PR Newswire

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