The campaign was devised by Whybin/TBWA Auckland in partnership with the production talent of Flying Fish. The short film premiered at the New York Photo Festival which also marked the launch of ImageBrief's US operations. According to ImageBrief, approximately 12.5 million photographers around the world have captured over 60 billion images, many of which have been filed away and possibly lost or forgotten.
"This is a visual, inspirational film that was carefully crafted to appeal to our highly visual target audience – photographers. One of the key drivers for the success of this business is the quality of the photographer base we recruit; hence this campaign is a key element in our overall marketing strategy.” - Stephen Pearson, Marketing Director, ImageBrief
The film looks to increase ImageBrief's community of talented photographers to meet the demands of its increasing image buying customer base, and is an indication of how the platform continues to challenge conventional web based image providers. As well as providing its customer based with an extensive crowd of talented photographers and a vast array of images, ImageBrief also allows photographers to earn a living selling their images to high profile clients. For more information visit the ImageBrief website.