Thursday, 29 November 2012

Help Write the Next Crowdfunding Book

Crowdfunding is taking hold in the UK rapidly with more organisations using it for commercial and charitable purposes, finding a lifeline where traditional forms of funding and investment are not available. Plans for a new book about crowdfunding have been announced by Modwenna Rees-Mogg, founder and CEO of Angel News, one of Europe's leading news service for the investment market. Research is currently underway and Modwenna is calling on anyone involved in crowdfunding to take part in a survey that will help shape the book.

Angel News was founded by Modwenna in 2003 initially as a hobby project. The idea came about after having identified a gap in the provision of investment news, specifically information about companies involved in funding rounds which left investors with little knowledge on the progress of their investments. Since then it has grown into a leading provider of information on over 1,800 rapidly growing businesses, as well as promoting investment opportunities to its network of angel investors and venture capitalists. Angel News also holds events every two months on hot topics surrounding the investment culture including exit strategies, as well as preparing the perfect pitch. 

The survey is aimed at those who are or have been involved in crowdfunding, specifically project owners, crowdfunding service providers or platforms, and investors who have donated to projects. To take part and help shape a potentially insightful and informative UK publication on crowdfunding, click on the following links;
Early participants could be in with a chance of winning a free copy of the book with around 150 to be awarded, that is fifty copies to the first fifty people who take part in the surveys. The book is as yet untitled and currently undergoing research. It is however billed as being a book written by the crowd for the crowd.

Image Credit; Alex E Proimos

Monday, 26 November 2012

Marketing Tips For Your Crowdfunding Project

So you have an idea for a project whether it be a business idea, an invention or a great way to help a charitable cause. What is lacking is the necessary funds to make the dream a reality. The banks are reluctant to loan the money and enticing investors is harder due to the current financial climes so crowdfunding becomes the potential financial lifeline for the project.

Crowdfunding in principle sounds straight forward; post a project online and invite the crowd to make a donation that will help fund the project, with a promise of some exciting rewards to follow. However, as previously reported on the Gazette there is much for a project owner to consider before embarking on the crowdfunding venture that could make or break their campaign. These include laying the groundwork, building up interest through regular & social media, as well as regular updates and promotion before the deadline for reaching the target has expired. Ben Hamilton of Pleasefundus presents some watertight marketing tips for your crowdfunding project.

Image Credit; Howard Lake

Saturday, 17 November 2012

UK Artist Aims for Third Crowdfunded Album Success

Acclaimed British musician and artist Tallulah Rendall is once again looking to crowdfunding to help produce her latest album. Having enjoyed crowdfunding success with her first two albums, the latest entitled "The Banshee and The Moon" looks set to follow in their success. Unlike other artists, who use crowdfunding platforms,Tallulah is raising the funds needed directly through her website, offering supporters a plethora of rewards including an invitation to a one off studio recording session in which the crowd can not only watch but also participate in the recording process.

London born Tallulah is the daughter of John Rendall, famous for buying a lion cub from Harrods in 1969 then releasing it into the wild, and high profile Marketing & PR consultant and author Liz Brewer. Tallulah is a graduate of Manchester University with an honours degree in Latin American Combined Studies, American Liturature and Film. In 2006 she used crowdfuding to finance her first EP "Without Time", which was released to critical acclaim. Following on from that success, Tallulah once again took to crowdfunding this time her first album "Libellus in 2009". Unlike digital downloads and standard CD compilations, "Libellus" was released with a seven inch hardback book featuring an assortment of photographs and artwork by various artists. This set the format for her subsequent crowdfunded 2010 album "Alive". Tallulah's work has earned praise from the likes of musician Jools Holland and prominent newspapers such as the Evening Standard and Daily Mail. 

"The Banshee and the Moon", Tallulah's third album will be produced by Danton Supple who has worked with Coldplay, Kylie Minogue and Amy MaDonald. Crowdfunding once again will play a big role in financing Tallulah's latest album, however unlike other artists, she will be using her own website through which supporters can pledge their donations. The use of her own website means that no extra funds are needed to cover percentage costs levied by crowdfunding platforms. This leaves all the money raised to be spent on producing the album, which will not only be presented in hardback but feature Tallulah's own artwork and short stories. She is looking to raise £18,000 by the end of the month and to date has already reached 50% of her funding target. 
A third album is more expensive as new levels are reached and aspired to. To keep the costs realistic we decided, having firmly established the trust and the relationships, and proved herself as an artist, with stamina and commitment, we would keep the amount needed relatively the same by not raising a percentage in commission required by a site. - Melanie Gow, Manager and Mobile Photographer
In return for their donations, starting from as little as £10, supporters will receive a variety of rewards including various limited edition merchandise as well as digital copies and even signed limited editions of the album itself. For those who are able to donate significant sums supporters will be rewarded with an acoustic performance by Tallulah for £750 either at their home or venue of choosing, a concert at any chosen venue (£1,500), or even a song written for those who pledge £2,000. As well as funding, Tallulah is inviting supporters to pledge £100 for which they will be rewarded with a ticket only invitation. The studio event will offer ticket holders an opportunity to see how music is recorded in all it's maddening wonder. Supporters can simply observe and learn or participate in a recording. The event will be held on 17th December 2012 by which time Tallulah and her crew should be midway through recording and will be happy to provide an update on the project.

Since her debut EP Tallulah has been hailed as a performer who breaks boundaries which is evident in both her artwork and music. Through crowdfunding, she has not only succeeded in getting her work out to audiences without going through the conventional recording and studio companies, but has engaged her audience through the collaborative power of crowdfunding allowing them to be more than just listeners. For more information on the project and how to make a donation click here to visit the site. 

Image Credit; Melanie Gow  

Thursday, 8 November 2012

[Gazette Profile] AdultXFund; Crowdfunding for The Adult Industry

The latest industry hoping to reap the potential rewards crowdfunding has to offer is the world of adult news and entertainment. AdultXFund was announced at xBiz EU, the adult industry's leading international digital media conference held in London September this year. The fledgling platform offers owners of adult themed projects resources from which to crowdfund their venture and revolutionise the adult industry for the digital world.

AdultXFund was set up by JCaz Limited, a UK based company owned and operated by Jason Maskell with over 14 experience specialising in adult content for digital media. Working within the global adult industry, JCaz has overseen the development of a range of products and services including Mobile Apps, DVD production & distribution, as well as the use of social media. The idea for AdultXFund was devised when JCaz was approached by various interested parties looking for alternative funding for a variety of adult projects. After Jason undertook extensive research of an assortment of relevant forums and platforms, it seemed that there was little interest within the crowdfunding community for this type of project.

The platform is open to any adult orientated projects including publications, websites, mobile apps, as well as film projects, and uses the all or nothing crowdfunding model. In return for 6.5% of the total funds raised, AdultXFund provides project owners ,through their extensive contacts within the industry, with advice and support for those looking to develop projects for the adult market, as well as a strong, secure and professional platform through partnership with Grow VC. There are also plans to offer additional marketing services for an additional charge. Projects featured on AdultXFund to date include a digital adult magazine and a production company looking to combine adult content with MTV style videos. Interested users can sign up and follow the progress of these projects as they move closer to launch.
We really want the public to be able to invest and take equity in adult projects that excite and interest them. - Jason Maskell, Founder AdultXFund
Controversy has often engulfed the adult industry with regards to its effects on human behaviour and society, as well as the concern over the distribution of illegal content. AdultXFind is open to any form of adult content whether it be news outlets, soft core or even hardcore content. It stresses however, the need for project owners to ensure that their venture is legal within their country of business, and offer support and advice to clear up any confusion as to legality.

The adult industry is not to everyone's liking yet it is still one that is very much in demand. Like any other industry it  has endured difficulties in this increasing turbulent financial climate.   AdultXFund looks set to open up the market to purveyors of adult content allowing opportunities for potentially exciting and innovative projects that could change the way the industry operates.

Image Credit; Copyright AdultXFund All Rights Reserved. Enquirers to .