Monday 26 November 2012

Marketing Tips For Your Crowdfunding Project

So you have an idea for a project whether it be a business idea, an invention or a great way to help a charitable cause. What is lacking is the necessary funds to make the dream a reality. The banks are reluctant to loan the money and enticing investors is harder due to the current financial climes so crowdfunding becomes the potential financial lifeline for the project.

Crowdfunding in principle sounds straight forward; post a project online and invite the crowd to make a donation that will help fund the project, with a promise of some exciting rewards to follow. However, as previously reported on the Gazette there is much for a project owner to consider before embarking on the crowdfunding venture that could make or break their campaign. These include laying the groundwork, building up interest through regular & social media, as well as regular updates and promotion before the deadline for reaching the target has expired. Ben Hamilton of Pleasefundus presents some watertight marketing tips for your crowdfunding project.

Image Credit; Howard Lake

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